MKTG224G
3
3
本课程将着重于销售和销售管理的动态变化. Critical areas of sales organizations will be examined: building long-term relationships with customers; creating sales organizations that are more nimble and adaptive to the changing customer base; gaining greater job ownership and commitment from sales personnel; shifting sales management style from commanding to coaching; leveraging available technology for sales success; and better integrating salesperson performance to incorporate the full range of activities and outcomes relevant within sales jobs today. 将采用个案法. 先决条件:MKTG101G. 春季/秋季学期
